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What is “ePub” – short of “Electronic Publication”?

It is a digital file format with the .epub extension that can be read on variety of different devices like smartphones, tablets, computers, or e-readers like:


Many of up and future writers ask whether to publish their own work online or do it the old-fashioned way.

Of course, this decision is not as simple as picking whichever you like. Each one has its own pros and cons that make the choice a bit more complicated.

Electronic Publication by TecPolUK

Traditional Publishing

One of the best advantages of going traditional is the prestige of easier access to media and more street credibility. Shelf space is also a good means of promoting your book. Publishing your book this way also means an advance comes your way. You can write for this without worrying about sales although bad sales may affect future advances.

On the downside, you can expect lower profit per book usually at 10% royalty. Getting a deal can be quite difficult and once you do, you lose control over your book. You are bound by deadlines, which may or may not be convenient for you.

Self-Publishing (eBook)

In self-publishing, you retain control over your book and enjoy a much higher profit margin. This means you can update it anytime you wish. It is relatively inexpensive as long as nothing is outsourced. No need to get your book approved and you can work at your own pace. Switching to traditional publishing is always an option.

No advance means no money if no one buys your book. You do everything by yourself with no help in editing and proof reading. Formatting and cover design are all up to you as well. However, these can be outsourced for your convenience.

Choosing the self-publishing route means Amazon will be your primary sales channel. It offers a number of advantages when publishing your book.

Industry Revolution  

In 2007, Amazon introduced the Kindle, which is an electronic reading device. It makes use of wireless connectivity to allow users to browse, search and download eBooks, magazines, blogs, newspapers and other digital media. Content is downloaded off Amazon’s own Kindle bookstore. From 88,000 digital titles, the library quickly grew to more than 765,000 titles by 2011 and now it counts in millions of titles.

 Think of the Kindle bookstore as a search engine for books.

Anything that ranks well and becomes popular does not need further promotion. The good news is that Amazon will pair books in the “bought with” section. This helps in providing more exposure for your books.


Kindle bookstore are increasing at a remarkable pace. With the success of the device, more and more people are buying books electronically. Amazon is clever enough to expand their customer base by offering a Kindle app for every platform there is. In terms of volume, the Kindle bookstore offers a much more competitive offering than the big boys Barnes and Noble’s. The diligent community of users who put out book reviews also helps.

While offline book sales are currently on the rise and online sales are dropping it does not mean that Electronic Publications are dead they are just evolving as the mobile devices become more universal.

If you plan to self-publish, selling your eBook via the Kindle – Amazon Bookstore is necessary.

But, it is not the only option any more.

We can help with all the aspects of converting your hard copy in to the most popular digital formats and front cover design as well.

Once your publication is converted we can help do distribute it via all available online marketing channels.

We are here to help

You don’t have to struggle on your own we can help you with any aspect of Internet Marketng or Digital Publishing.

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